Behind the Brand

OUR STORY: HOW IT ALL STARTED

Avishag Arbel, mother of three, fashion designer with a master's degree in Israel’s leading academy of Art & Design,
business woman and website design expert founded her own maternity business in 2004 and has been steadily expanding ever since.

It was only when Avishag became pregnant with her first daughter that she was inspired to launch her own maternity line. She realized how limited the options were for stylish maternity wear. Recognizing that modern, trendy designs were missing, she decided to fill that void. She began to design clothing for the modern pregnant woman; flattering styles which accommodated a growing bump and that transitioned from pregnancy into the first months of motherhood.

Today, Avishag Arbel Maternity is an established branded retail chain store business with 7 retail locations in Israel,
an online shop and multibrand stockists worldwide. 

Known for offering impeccable designs and unrivaled customer care, Avishag Arbel Maternity is a leader in Israel’s maternity market.

OUR COLLECTION: QUALITY, COMFORT, STYLE

The Avishag Arbel Maternity line offers a comprehensive range of high quality, comfortable and affordable clothes.
Our stylish designs can be worn for all purposes and transition periods from Maternity to Nursing to Leisure.

The collection is designed and produced in Israel, which ensures ongoing quality control and a quick response to the fast-paced world of fashion.

The Avishag Arbel Maternity line uses luxuriously soft fabrics that are expertly designed to fit and grow with your body for optimal comfort. We focus on producing pieces you'll love for all 9 months and long after pregnancy.